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A Chipotle Loyalty Rewards Program Is Coming: It’s Called Chiptopia

A Chipotle Loyalty Rewards Program Is Coming: It’s Called Chiptopia

Chipotle will soon be rolling out ‘Chiptopia,’ a rewards program designed to entice once-loyal burrito customers

We sense free burrito bowls in our near future.

Although it hasn’t officially been announced yet, it looks like the rumors of a Chipotle loyalty program are true. Keeping in line with the fast casual chain’s attempt to bring themselves back from near-self-destruction following food safety scandals, Chiptopia is designed to whet the carnitas appetite of former loyal customers.On May 16, according to Eater, Chipotle trademarked the name Chiptopia and outlined a plan of action to investors.

The loyalty program will reward customers who visit the restaurant more than 25 times a year, as well as those who only visit a few times a year. The loyalty program is temporary (for now), and will be running in the summer, with a possibly permanent program coming in the future.

Not many more details are available on the plan, which follows Chipotle’s “free burrito text” available earlier this spring when all Chipotle restaurants closed for one day to go over new food safety procedures.

Point-based rewards programs like those used at Starbucks have undoubtedly been successful and added an element of competition to a morning coffee ritual. But customers could get annoyed at signing up for a rewards program only to have it taken away a few months later.


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."


Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping those offered by most other leading loyalty programs, such as Starbucks' and Dunkin' Donuts' programs.

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

There were also additional rewards, such as free catering when customers reached certain status levels within the loyalty program.

Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at about $240.

Overall, Chiptopia offered as much as three times the payback per dollars spent compared to Starbucks' loyalty program, BTIG analyst Peter Saleh wrote in 2016.

"Relative to other loyalty programs, Chipotle's is very generous with its rewards, offering a free entrée after roughly $35-$40 of spend (note an entrée could be earned after $24)," Saleh wrote. "This compares to a reward threshold of $90 of likely spend at Domino's Pizza, $40 at Dunkin' Donuts, and $62.50 at Starbucks."